杨晏遇见：埃及旅游局亮相 ITB 上海国际旅游交易会——中国游客激增，埃及加码旅游业革新及投资

英文新闻标题：Yang Yan Meets: Egyptian Tourism Bureau Appears at ITB Shanghai International Tourism Fair - Chinese Tourists Survive, Egypt Boosts Tourism Industry Innovation and Investment

　　中经在线讯　2024年5月27日，在 2024 ITB上海国际旅游交易博览会上，埃及旅游局局长阿姆尔·埃尔卡迪（Amr El-Kady）先生亲临现场，他向我们和与会者传递了埃及对中国游客的热烈欢迎与殷切期待。埃尔卡迪局长表示，埃及与中国之间的旅游往来日益密切，中国游客对埃及这个古老而神秘的国度的热情高涨。2023年埃及共接待中国游客达23万人次，同比增长高达250%。进入2024年，仅第一季度，埃及就接待中国游客达9万人次，同比增长178%。五一黄金周期间，埃及更是迎来了大批中国游客的光临，这一盛况让埃及旅游局倍感振奋。

　　在交易博览会期间，我代表世界酒店联盟和《文旅》杂志社同阿姆尔•埃尔卡迪见面，就有关文旅方面情况进行了会谈和交流，并和埃及国家旅游局驻中国的有关负责人进行访谈。下面是我们对埃及这个国家旅游业发展现状最新的有关解读——

世界酒店联盟秘书长杨晏（《文旅》&《世界酒店》杂志副出品人）同埃及国家旅游局局长阿姆尔·埃尔卡迪(Amr El-Kady)交流与合影

　　中国作为埃及旅游业的重要客源国，中国游客的到访对埃及旅游业的发展具有举足轻重的意义。为了进一步提升中国游客在埃及的旅行体验，埃及旅游局不仅提供了便捷的落地签证服务，还精心策划了一系列创新举措。同时，在航班服务上，我们也取得了显著进步。如今，每周有多家航空公司的多班次直飞航班，从中国各大主要城市直飞埃及，为中国游客提供了更为便捷的出行选择。此外，埃及持续投资旅游业，强化基础设施建设，无论是交通网络还是住宿设施，以及旅游景点的配套设施和丰富多彩的娱乐活动，都力求为每一位中国游客带来贴心、舒适的旅程。

埃及旅游业自由化改革和基础设施发展引领新浪潮

　　埃及的旅游业正经历一场变革性的自由化改革，逐步放宽管制，吸引新投资者，并重新定义了政府与私营部门之间的关系。随着改革的推进，埃及在过去七年中，将国内生产总值的22%投入到基础设施建设中，这一战略性的放松管制和资金分配正逐步显现出成果，彰显了埃及对提升国际旅游声誉的坚定承诺。

　　在基础设施建设方面，埃及正大力投入以改善交通网络，提升机场设施，并扩展铁路系统。这些重大投资旨在提升全国各地的交通可达性和连通性，为游客提供更加便捷和舒适的旅行体验。

　　与此同时，埃及的酒店业也在迅速扩张。未来五年内，埃及的酒店房间数量计划翻一番，增至40万间，以满足日益增长的游客需求。这一举措将极大地提升埃及的旅游接待能力，为游客提供更多样化的住宿选择。

埃及国家旅游业发展值得中国借鉴，特别是在文化历史旅游和酒店业发展方面，我们希望有更多的旅游者遇见埃及，喜欢埃及。

【埃及旅游局重点推荐链接内容】——开罗城市漫游计划和奢华旅行新时代 

　　埃及旅游局近日宣布，将推出一项名为“开罗城市漫游计划”（Cairo City Break）的全新战略性旅游项目，旨在将这座承载着千年历史的文化名城打造成为充满生机与活力的旅游目的地。该计划不仅涵盖了对历史遗迹的深度游览，还包括了丰富的文化体验项目和现代都市休闲方式的探索，为游客提供一场别开生面的开罗之旅。

　　作为“开罗城市漫游计划”的亮点之一，吉萨金字塔即将迎来一个全新的访客中心。这一现代化设施将极大提升游客的参观体验，不仅设有阴凉座位区供游客在炎热的天气中休息，还配备有全新的餐厅和酒店设施，让游客在欣赏金字塔壮丽景色的同时，也能享受到舒适的用餐和住宿环境。此外，城市里随上随下的电动巴士、WiFi充电点和摄影观景点等现代设施，也将为游客的游览提供极大的便利。这些现代设施的加入，让游客在欣赏古迹之美的同时，也能体验到现代科技的便捷和舒适。

　　值得一提的是，即将盛大开幕的大埃及博物馆将成为全球瞩目的焦点。作为全世界最大的单一文明博物馆，大埃及博物馆将展示超过10万件珍贵的古埃及文物，为游客提供一次难得的历史文化盛宴。此刻，正是观赏金字塔和参观大埃及博物馆的最佳时机。

　　与此同时，埃及旅游业也正在积极进军奢华旅游市场，为游客提供更加高端、舒适的旅游体验。七家承载着丰富历史意义的酒店即将进行升级改造，蜕变为提供顶级奢华体验的住宿选择。其中，位于吉萨金字塔附近的Hyatt Centric Cairo West酒店，作为埃及首家艺术酒店，将于2024年内开业，为游客提供近距离欣赏大埃及博物馆的绝佳位置。而历史悠久的Tahrir Complex也将被改造成一个拥有450间客房的豪华酒店Cairo House，拥有开罗城中最大的rooftop露台花园，为游客提供一览无余的城市美景。即将开业的还有文华东方Shepheard酒店，经精心翻新后，将以其深厚的历史底蕴为旅行者提供奢华且安全的住宿体验。

　　欢迎中国游客踏上埃及这片古老而神秘的土地，感受其深厚的历史底蕴和独特的文化魅力。埃及已做好充分准备，以全新的旅游项目和奢华的住宿体验，迎接您的到来。让我们共同开启一段难忘的埃及之旅，探索金字塔的奥秘，感受尼罗河的浪漫，体验开罗的多面性。

　　On May 27, 2024, at the 2024 ITB Shanghai International Tourism Fair, Mr. Amr El Kady, Director of the Egyptian Tourism Bureau, personally attended the event and conveyed Egypt's warm welcome and earnest expectations for Chinese tourists to us and the attendees. Director Erkadi stated that tourism exchanges between Egypt and China are becoming increasingly close, and Chinese tourists are enthusiastic about this ancient and mysterious country of Egypt. In 2023, Egypt received a total of 230000 Chinese tourists, a year-on-year increase of up to 250%. In the first quarter of 2024 alone, Egypt received 90000 Chinese tourists, a year-on-year increase of 178%. During the May Day Golden Week, Egypt welcomed a large number of Chinese tourists, which greatly inspired the Egyptian Tourism Bureau.

　　During the trade fair, I met with Amr Elkadi on behalf of the World Hotel Federation and the magazine "Culture and Tourism" to discuss and exchange information on culture and tourism. I also conducted interviews with the relevant officials of the Egyptian National Tourism Administration in China. Here is our latest interpretation of the current development status of the tourism industry in Egypt——

　　China's Importance to Egyptian TourismAs a crucial source market for Egyptian tourism, the arrival of Chinese tourists plays a significant role in the development of Egypt's tourism industry. To enhance the travel experience for Chinese visitors, the Egyptian Tourism Authority has not only facilitated convenient visa-on-arrival services but also devised a series of innovative measures. There have been significant improvements in flight services as well. Nowadays, multiple airlines operate several direct flights weekly from major Chinese cities to Egypt, offering more convenient travel options for Chinese tourists. Additionally, Egypt continues to invest in its tourism sector, enhancing infrastructure to ensure a comfortable and enjoyable journey for every Chinese visitor, from transportation networks and accommodation facilities to tourist attractions and diverse entertainment activities.

Tourism Liberalization and Infrastructure Development Leading a New Wave

　　Egypt's tourism industry is undergoing a transformative liberalization, gradually easing regulations to attract new investors and redefine the relationship between the government and the private sector. Over the past seven years, Egypt has invested 22% of its GDP into infrastructure development. This strategic deregulation and financial allocation are starting to yield results, showcasing Egypt's firm commitment to enhancing its international tourism reputation.In terms of infrastructure, Egypt is heavily investing in improving its transportation network, upgrading airport facilities, and expanding the railway system. These major investments aim to enhance accessibility and connectivity nationwide, providing tourists with a more convenient and comfortable travel experience.Simultaneously, Egypt's hotel industry is rapidly expanding. Within the next five years, the number of hotel rooms is set to double to 400,000 to meet the growing demand from tourists. This move will significantly boost Egypt's capacity to accommodate visitors, offering a wider range of accommodation options.Egypt's Tourism Development: A Model for ChinaEgypt's tourism development is noteworthy for China, especially in cultural and historical tourism and the hotel industry. We hope more tourists will discover and fall in love with Egypt.

Egyptian Tourism Authority's Key Recommendations—Cairo City Break Plan and the New Era of Luxury TravelThe Egyptian Tourism 

　　Authority recently announced a new strategic tourism project, the "Cairo City Break Plan," aiming to make the millennia-old cultural city a vibrant tourist destination. This plan includes in-depth tours of historical sites, rich cultural experiences, and explorations of modern urban leisure, offering visitors a unique Cairo journey.A highlight of the "Cairo City Break Plan" is the new visitor center at the Giza Pyramids. This modern facility will greatly enhance the visitor experience, providing shaded seating areas, new dining and hotel facilities, and comfortable amenities for tourists to enjoy the majestic pyramids. Additionally, modern facilities such as hop-on-hop-off electric buses, WiFi charging points, and photographic viewing spots will offer great convenience. These features allow tourists to appreciate the beauty of ancient sites while enjoying modern comforts.Notably, the soon-to-be-opened Grand Egyptian Museum will become a global focal point. As the largest single-civilization museum in the world, it will showcase over 100,000 precious ancient Egyptian artifacts, offering visitors an unparalleled historical and cultural feast. Now is the perfect time to visit the pyramids and the Grand Egyptian Museum.

　　Meanwhile, Egypt's tourism industry is actively advancing into the luxury travel market, providing high-end, comfortable travel experiences. Seven historically significant hotels are set for upgrades to become top luxury accommodations. Among them, the Hyatt Centric Cairo West, near the Giza Pyramids, will open in 2024 as Egypt's first art hotel, offering an excellent view of the Grand Egyptian Museum. The historic Tahrir Complex will be transformed into the luxury Cairo House hotel with 450 rooms and the city's largest rooftop garden terrace, providing a panoramic view of Cairo. The Mandarin Oriental Shepheard Hotel, after meticulous renovation, will offer luxurious and secure accommodations with a rich historical background.We warmly invite Chinese tourists to explore Egypt, an ancient and mysterious land, and experience its deep historical and unique cultural charm. Egypt is fully prepared to welcome you with new tourism projects and luxurious accommodations. Let's embark on an unforgettable Egyptian journey together, exploring the mysteries of the pyramids, experiencing the romance of the Nile, and discovering the multifaceted charm of Cairo.

发布：中经在线

编审：熊辉　王海珠

本网专家推荐：吴军林（世界酒店联盟主席、国际旅游与酒店联合总会执行会长、海南省国际文化交流中心顾问、中经总网·中经在线联席主席）

　　中经总网·中经在线（全称中国经济报道）是为贯彻落实党中央、国务院关于加快推动媒体融合发展国家战略部署，在中国小康建设研究会报刊分会、文化工作委员会、家庭农场工委指导和支持下，由中国红色文化研究会等百家权威机构联合共建，北京各省市驻京机构商务协会等单位联合主办，担负着中国社科院成果中心产业发展战略研究院融媒体的职能，是一家公益性融媒体综合赋能平台——以“红色领引、小康经济建设、政府三招三引、推进中国民族品牌发展工程、为企业产品走进国际市场开辟多边贸易”。始终坚持正能量，高唱主旋律，以“报道中国，影响世界；融合发展，共创未来！服务国家战略、服务经济建设、服务企业发展”为办网宗旨。依托各大主流经济报刊社，整合3000多家网络媒体，300多家地方电视台，500多家海外媒体，形成覆盖全球的经济资讯交互合作机制。是专注于以经济信息合作为中心的产经资讯交互合作平台，也是面向全国以项目运营为主、媒体、政企、智库、商协会联动发展的开放型融媒体综合赋能平台，同时也是多家报刊社提供媒体支持的融媒体集群矩阵和产业智库资源平台。